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12.6 Competitor Analysis 203
12.6.3 An Example for Competitive Product Analysis
Take the eye use protective system as the example, Appendix 1 is competitive
product selection, Appendix 2 is competitive product function disassembly, and
Appendix 3 is competitive product functional integration of the eye use protective
system.
12.7 Scenario Analysis
12.7.1 Introduction of Scenario Analysis
Scenario refers to the situation which the user may encounter in using or getting in
touch with the products, including the operation process and feelings.
Scenario analysis is a process of analyzing possible future events by considering
alternative possible outcomes (sometimes called “alternative worlds”). Thus, the
scenario analysis, which is a main method of projections, does not try to show one
exact picture of the future. Instead, it presents consciously several alternative future
developments.
12.7.2 General Process of Scenario Analysis
Generally speaking, the flow of scenario analysis is as follows:
Firstly, it is the listing of elements, and the thinking mode of exhaustion shall be
utilized to try to list all the elements related to the product; scenario elements may
include time, place, participants, cause, process, tools, application conditions, etc.
Secondly, combine elements one by one according to the listed scenario ele-
ments, to describe a general situation of the scenario.
Thirdly, conduct scenario description, i.e., show the behavioral process of users
with clear, detailed, and careful flow description. After the process of scenario title
and scenario description, we need to mine and summarize pain points and pleasant
points of users.
Finally, aiming at the detected user pain points or pleasant points, we shall give
corresponding functions or solutions. The whole flow is summarized as five pro-
cedures: list of elements, scenario title, scenario description, seeking pain
point/pleasant points, and giving solutions, as shown in Fig. 12.3.
After scenario analysis, some elements will be presented clearly in Tables 12.9
and 12.10 as follows:
