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198 12 Design Methodology
Table 12.5 Stakeholder analysis worksheet
Classification Name of Stakeholders’ Purpose/motivation Design
of stakeholders stakeholders expectation/requirements on inspiration
the product
We will classify the stakeholders in several main dimensions such as the con-
tributor, the customer, the user, the authority department, the partner, other parties
interested (software and hardware shall also be considered in certain cases).
Then, we will determine the importance of stakeholders through identifying the
demands, expectations, contributions, functions of the stakeholders on the program,
and prioritize the stakeholders based on their power, influence, attitude, urgency.
Last, we will analyze stakeholders’ interest and demands.
12.5.2.3 Extract the Function Demands
Based on the analysis of the stakeholders’ project interests, negative impact,
expectations/requirements, and objectives/motivation, we can identify the stake-
holder’s pain points and quick points, get inspirations, and provide the basis for
product design.
Design inspiration can be product use scenario, product function, or certain
characteristics, etc. At this stage, the content of the design is entirely kept to extract
a variety of feasible solutions.
After stakeholder analysis, some elements will be presented clearly in
Table 12.5 as follows.
12.5.3 An Example of Stakeholder Analysis
Based on the analysis on the stakeholders’ project interests, negative impact,
expectations/requirements, and objectives/motivation, we can identify the stake-
holder’s pain points and quick points, get inspirations, and provide the basis for
product design. Table 12.6 is an example of design inspiration from analyzing main
stakeholders of the takeout platform.
12.6 Competitor Analysis
12.6.1 Introduction to Competitor Analysis
Competitorsaredefinedasfirmsofferingproductsorservicesthat areclose substitutes,
in the sense that they serve the same customer need (Porter, 1980; Kotler, 2000).
