Page 203 - Educational Technology A Primer for the 21st Century

196 12 Design Methodology
Through these methods, we can understand target users more practically to
extract accurately target users’ attribute tags and prevent the designer from spec-
ulating target user characteristics, to help us to design the product correctly.
After user analysis, users’ attribute will be presented clearly in Table 12.3 as
follows.

12.4.3 An Example of Target User Analysis

Following the case in 3.3, the next step is the target user analysis for eye protection
system, and the product of this analysis is shown in Table 12.4. In this product,
target users are junior high and high school students, and we analyze their
requirement features in many aspects, such as personalized requirements, prefer-
ence culture, game awareness, vanity, self-control, study-induced stress, indepen-
dent learning ability, mind of rivalry, sharing tendencies, rebellious, intensity with
eyes, and eyesight protection awareness.

Table 12.4 Target user analysis for eye protection system
Name 101 student tablet-eye protection system
Description of Junior high and high school students for 101 student tablet
target users
Overview of user Personalized requirements: High—custom eye protection mode
requirement Preference culture: Personality, pop, animation, youth, star—personalized
feature ringtones, cute reminder mode
Game awareness: Loving fun, would invest a lot of time to play fun games—
duration reminder
Vanity: Want to be successful, need to be encouraged—cumulative eye
protection incentive mechanism
Self-control: Self-control of pupils is generally poor, their behaviors need to
be supervised—sight distance reminder, set the sight distance extreme-near
limit and posture reminder
Study-induced stress: Big, especially for students in the graduating classes,
whose eyes are used intensively every day—tips for eye use
Independence learning ability: Primary school students need guidance; high
school students do not like to ask the teacher when they encounter problems
—eye protection FAQ
Mind of rivalry: Have comparative psychology—eye protection system PK
among friends
Sharing tendencies: Love to share their strengths—share a vision protection
report
Rebellious: Have a certain degree of rebellious psychology, which is obvious
for junior high school students; encourage, moderate reminder way
Intensity with eyes: Great, easy to result in pseudomyopia; daily eye
reminder; guide to correction of pseudomyopia
Eyesight protection awareness: Weak, in addition to myopia caused by heavy
learning pressure, there are some students who suffering from myopia
because of improper eye position (such as using eyes under poor
environment, when lying, at darkness…); use environment reminder, posture
reminder