Page 201 - Educational Technology A Primer for the 21st Century

194 12 Design Methodology

Table 12.2 Demonstration of original requirements
Demand side Chairman of the Websoft Company, CTO
Project name Student tablet-eye protection system
Time requirement 3–5 days
Original requirement Collect and analyze the current four eye protection modules
description (stadium protection, duration protection, eye exercises,
ambient light detection), highlight the stadium protection
design
Design attention points
1. Cultivate the user’s habit of eye protection.
2. Rectify the user’s wrong activities of eye usage.
3. Help the user to relax the eyes after a long time of eye using
(such as guide the user to do eye exercises and look far into the
distance).
4. Let the user feel the concern of the product to them.
Design Keywords
Experience, Personality, Loving, Consistency
Target user Students using the student tablet
Purposes 1. Protect the eyesight of the user
2. Improve the consciousness of the user for eye protection
Using scenario Need to consider the ambient light conditions
Required material list Refer to the completed stadium optimization designing plan
(illustrated as the screenshot below)
Signing and confirming by
the demand side
Keywords Stadium protection, duration protection, eye exercises, ambient
light detection

12.4 Target User Analysis

12.4.1 Introduction to Target User Analysis

A target user is the intended audience or readership of publication, advertisement,
or other messages. In marketing and advertising, it is a particular group of con-
sumers within the predetermined target market, identified as the targets or recipients
for a particular advertisement or message.
In product design, users of different ages, genders, and education may have
different ideas on the same product and its operation. Therefore, in the process of
product design, we should fully consider the users’ various characteristics. Through
target users’ analysis, we can make clear the target groups of product and their
needs. Analysis results for characteristics of users can be used as one of the bases to
determine the direction of our product design and priority of requirements.