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12.4 Target User Analysis 195
The function of the target user analysis includes the following:

• Clarify for whom the product is designed.
• Identify users’ motive behind the needs.
• Provide a basis for prioritizing the product function design.

12.4.2 The General Process of Target User Analysis

The procedure of the target user analysis includes the following steps:

• Step 1: Analyze the target user according to the attribute tags listed.
• Step 2: Describe the attribute tags that may influence the product design and
clarify the specific presentation of such an attribute tag.
• Step 3: Extract the design inspiration from the attribute description.

The attribute of the target user refers to the typical characteristics of the product
users. Such attributes usually cover personal information, economy, culture, com-
munity, hardware, software, characteristic, etc. Characteristic attribute refers to the
values that the target user can generate for the design, which includes psychological
characteristic attribute and behavior characteristic attribute.
There are many ways to analyze users, including interviews, live tracking,
user-related personnel research, life experience simulation, viewing user analysis
report on professional Web sites, reading books for relevant groups written by
professionals and so on. One of the most common ways is to view online relevant
information.

Table 12.3 User’s attribute analysis
Product Name
Target Users
Description of Target
Users
Attribute Category Attribute Attribute Design
Specification Description Inspiration
Please extract valuable attribute characteristics from the original needs and further analyze them
Characteristic Attribute

The attributes in gray are for reference only. Please extract valuable property characteristics
from the original needs and further analyze them
Cultural Attribute

Community Attribute