Page 223 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian

buyers, CEO’s or nuns? Think about the experiences,

beliefs and values these people might have.

Depending on who you will be talking to, you’re

going to use different examples, tell different stories

and refer to different values. Also consider what kind

of language they use in everyday life. You will be
speaking completely differently to a group of friends

than you would to a group of, for example, vendors,

bankers, rappers or teachers. Use their vocabulary

and you will quickly establish a good rapport, thanks

to which your listeners will quickly start feeling a
stronger bond with you and will want to listen to

you. The creation of such harmony gives amazing

effects and creates amazing relationships between the

professional speaker and the audience.

10. Give motivation. Without it, people won’t need to

listen to what you say. They need to know why this

knowledge might be useful to them. The best

situation occurs when there are two streams of

motivation coming at them at once—both emotional
and logical. At the beginning of your speech, you

need to explain to them what the benefits will be

(what can they learn, improve, etc.) if they listen to

you carefully. Otherwise, they will feel no such need.

If you build motivation skillfully, you will have their
curiosity and attention provided for the rest of your

presentation. Also, tell them why they need this

knowledge. This element places your presentation’s

content in specific contexts of real life. Perhaps they

will use it for building their career, relationships with