Page 230 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian

Chapter 22:

Create Unique Personality in

Business

W ho are you in your professional life? What label

do you believe you have? Regardless of whether

you present yourself as a salesperson, manager,

accountant or small business owner, you need to know that

there are specific cognitive schemes behind all these concepts

or labels in the minds of other people.

If you want to build a strong personal brand based on your
individual characteristics and unique skills, you may want to

consider creating a new personality that will be defining you

in the way that YOU choose.

Think of the name tags people use to describe themselves:
manager, headhunter, trader, coach, freelancer, etc. Each of

these concepts is linked to a particular type of social anchor.

Not all associations are beneficial, so pinning such a pre-

defined badge to your chest can sometimes be risky.

Sometimes the associations following a particular title can be
positive, while other times it can be different. It all depends on

your title, actual trends and who you are interacting with.

Is it enough to build a distinctive personal brand on the

market? What about the fact that when you introduce yourself

to someone you will still be a “business coach,” “salesman” or

“tax lawyer”? You will fall into one of the drawers in your