Page 233 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian

need to present yourself that way to other people. If you do so

all the time, your brand would be lost in the mass of other

managers. You can be a manager in your professional

hierarchy, but you can talk about yourself as of someone who

schedules the work of highly motivated people in order to

make them act efficiently and effectively. Sounds much
better and more interesting.

Rethink the pride that comes from telling others about

yourself as someone who is considered “important”. Are you a

director or president of a company? It’s really cool, but does
such a label tell people about who YOU really are? I don’t

think so.

Build your personal brand by showing your mission, your

characteristics and your true personality. I like to think of

myself as a guide of sorts, for people who are looking for their

path. Other times, I think of myself as a person who inspires
people and shows them that it is possible to live a fulfilling

and happy life. Recently, I’ve also been known as a creator

who uses his creativity to enrich lives with new ideas. My

personal brand varies depending on what I am focusing on at

the moment.

Who do you think you are, considering what you do for a

living? What personal brand can you build? Once you’ve

established this, pay close attention to the reactions of people

you introduce yourself to. Their different reactions will make
you smile many times.