Page 24 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

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2

Understanding Communication

After reading this chapter, you will be familiar with:
• The meaning and definition of communication
• The dimensions and models of communication
• The basic forms and processes of communication
• Factors influencing communication
• Importance of communication in the academic setting

INTRODUCTION

Expression is the basic tenet of human communication. It is generally
achieved either through signs or speech or by the method of writing. In
order to express what we need, our signs, speech or writing should be mean-
ingful. In other words, our communication should be effective; otherwise we
fail to receive what we want. All means of communication should therefore
be clear enough to stimulate action. Poor communication will only result in
poor response.
Communication is employed extensively in the process of all types of
interactions—social, educational, and official. According to Edgar Dale,
‘Communication is a two-way sharing process, not a movement along a one-
way track. To communicate is to make an idea common to two or more per-
sons.’ The analysis of the statement from the point of view of teaching will
mean that (1) the communicator himself should be thoroughly acquainted
with what he is going to teach, (2) the receivers—audience—should be
equally interested in what is going to be taught to them, and (3) the process of
stimulation should be heavily relied upon by the communicator.

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