Page 33 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

Project Name: Manual for Soft Skills
ACE Pro India Pvt. Ltd.
\\mtpdy01\Womat\Indesign\Bhatnagar-Manual for Soft skills\06-Pagination\06-A-Finals\06-AA-Appl\Bhatnagar_Chapter 02.indd

Understanding Communication | 21

2. The sender transforms the idea into a message: When you put
your idea into a message that your receiver will understand, you are
encoding, deciding on the message from word, facial expression,
gesture length, organization, tone, and style, all of which depend on
your idea, your audience, and your personal style or mood. Once the
teacher understands the concepts, he translates it in his mind in the
form of verbal structure or syntax. An active process of transforming
the idea/concept into a message is the second phase of the process of
communication.
3. The sender transmits the message: To physically transmit your
message to your receiver, you select a communication channel (verbal
or nonverbal, spoken or written) and medium (telephone, computer,
letter, memo, report, face-to-face exchange, and so on). The channel
and medium you choose depend on your message, the location of
your audience, your need for speed, and the formality of the situation.
Once the idea/concept is given a shape in the mind, the immediate
task would be to transmit the message. To do so a communication
channel is used, which involves both verbal and nonverbal commu-
nication. In the third phase of the process of communication, the
teacher communicates the concept to his students.
4. The receiver gets the message: For communication to occur, your
receiver must first get the message. If you send a letter, your receiver
has to read it before he can understand it. If you are delivering a
speech, your audience has to be able to listen to you, and pay atten-
tion. Once the teacher communicates the concept to his students,
the students need to pay attention in order to ‘listen’ and process the
communication.
5. The receiver interprets the message: Your receiver must cooperate
by decoding your message, absorbing, and understanding it. The
decoded message then has to be stored in the receiver’s mind. If all
goes well, the message is interpreted correctly; that is, the receiver
assigns the same basic meaning to the words as you intended and
responds in the desired way. Understanding of the concept follows by
listening to it. Here the student makes an attempt to actively under-
stand the concept. This understanding is nothing but interpretation
according to communication researchers.
6. The receiver reacts and sends feedback to the sender: Feedback is
your receiver’s response, the final link in the communication chain.
After receiving the message, your receiver responds in some way and
signals that response to you. Feedback is the key element in the com-
munication process because it enables you to evaluate the effective-
ness of your message. If your audience does not understand what you

Bhatnagar_Chapter 02.indd 21 2011-06-23 7:55:34 PM
Modified Date: Thu, Jun 23, 2011 06:24:36 PM Output Date: Thu, Jun 23, 2011 07:55:32 PM
TEMPLATE Page Number: PB