Page 109 - Electronic Commerce

Chapter 2

84

Learning

Cengage

2015
©
FIGURE 2-7 Text marked up with HTML tags as it appears in a Web browser
Other frequently used HTML tags (not shown in the figures) let Web designers include
graphics on Web pages and format text in the form of tables. The text and HTML tags that
form a Web page can be viewed when the page is open in a Web browser by clicking the
Page button and selecting View source in Internet Explorer or by selecting View, Page
Source from the context menu in Firefox. A number of online sources (such as the W3C
Getting Started with HTML page) and textbooks are available that describe HTML tags and
their uses, and you can consult them for an in-depth look at HTML.

HTML Links
The Web organizes interlinked pages of information residing on sites around the world.
Hyperlinks on Web pages form a “web” of those pages. A user can traverse the interwoven
pages by clicking hyperlinked text on one page to move to another page in the web of
pages. Users can read Web pages in serial order or in whatever order they prefer by
following hyperlinks. Figure 2-8 illustrates the differences between reading a paper catalog
in a linear way and reading a hypertext catalog in a nonlinear way.

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