Page 111 - Electronic Commerce

Chapter 2

Linear structure
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Hierarchical structure
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Hybrid structure
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Learning
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FIGURE 2-9 Three common Web page organization structures
In HTML, hyperlinks are created using the HTML anchor tag. Whether you are linking
to text within the same document or to a document on a distant computer, the anchor tag
has the same basic form:
<a href="address">Visible link text</a>
Anchor tags have opening and closing tags. The opening tag has a hypertext reference
(HREF) property, which specifies the remote or local document’s address. Clicking the
text following the opening link transfers control to the HREF address, wherever that
happens to be. A person creating an electronic résumé on the Web might want to make a
university’s name and address under the Education heading a hyperlink instead of plain
text. Anyone viewing the résumé can click the link, which leads the reader to the
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