Page 6 - Electronic Commerce
P. 6
BRIEF CONTENTS
Preface xv
Part 1: Introduction
Chapter 1
Introduction to Electronic Commerce 3
Chapter 2
Technology Infrastructure: The Internet and the World Wide Web 59
Part 2: Business Strategies for Electronic Commerce
Chapter 3
Selling on the Web 117
Chapter 4
Marketing on the Web 173
Chapter 5
Business-to-Business Activities: Improving Efficiency and Reducing Costs 227
Chapter 6
Social Networking, Mobile Commerce, and Online Auctions 269
Chapter 7
The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues 313
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