Page 8 - Electronic Commerce

TABLE OF CONTENTS

Preface xv

Part 1: Introduction

Chapter 1 Introduction to Electronic Commerce 3
The Evolution of Electronic Commerce 5
Electronic Commerce and Electronic Business 5
Categories of Electronic Commerce 6
Business Processes 7
Relative Size of Electronic Commerce Elements 7
The Development and Growth of Electronic Commerce 9
Early Electronic Commerce 9
The First Wave of Electronic Commerce, 1995–2003 10
The Second Wave of Electronic Commerce, 2004–2009 13
The Third Wave of Electronic Commerce, 2010–Present 15
Business Models, Revenue Models, and Business Processes 18
Focus on Specific Business Processes 19
Role of Merchandising 20
Product/Process Suitability to Electronic Commerce 20
Electronic Commerce: Opportunities, Cautions, and Concerns 21
Opportunities for Electronic Commerce 22
Electronic Commerce: Current Barriers 23
Economic Forces and Electronic Commerce 26
Transaction Costs 27
Markets and Hierarchies 29
Using Electronic Commerce to Reduce Transaction Costs 30
Network Economic Structures 31
Network Effects 32
Identifying Electronic Commerce Opportunities 33
Strategic Business Unit Value Chains 33
Industry Value Chains 35
SWOT Analysis: Evaluating Business Unit Opportunities 37
International Nature of Electronic Commerce 39
Trust Issues on the Web 40
Language Issues 40
Cultural Issues 41
Culture and Government 43
Infrastructure Issues 45
Summary 48
Key Terms 48

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