Page 12 - Electronic Commerce
P. 12
Table of Contents
How EDI Works 241
ix
Value-Added Networks 245
EDI Payments 247
Supply Chain Management Using Internet Technologies 247
Value Creation in the Supply Chain 248
Increasing Supply Chain Efficiencies 250
Materials-Tracking Technologies 251
Creating an Ultimate Consumer Orientation in the Supply Chain 253
Building and Maintaining Trust in the Supply Chain 254
Electronic Marketplaces and Portals 254
Independent Industry Marketplaces 255
Private Stores and Customer Portals 256
Private Company Marketplaces 257
Industry Consortia-Sponsored Marketplaces 258
Summary 259
Key Terms 259
Review Questions 260
Exercises 261
Cases 262
For Further Study and Research 265
Chapter 6 Social Networking, Mobile Commerce, and Online Auctions 269
From Virtual Communities to Social Networks 270
Virtual Communities 271
Early Web Communities 271
Social Networking Emerges 272
Business Uses of Social Networking 277
Revenue Models for Social Networking Sites 280
Mobile Commerce 284
Mobile Phones 285
Tablet Devices 285
Mobile Device Operating Systems 287
Mobile Apps 288
Mobile Payment Apps 289
Online Auctions 290
Auction Basics 290
Online Auctions and Related Businesses 294
Auction-Related Services 300
Summary 303
Key Terms 303
Review Questions 304
Exercises 305
Cases 306
For Further Study and Research 308
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