Page 12 - Electronic Commerce
P. 12

Table of Contents

                    How EDI Works                                                        241
                                                                                                     ix
                    Value-Added Networks                                                 245
                    EDI Payments                                                         247
                  Supply Chain Management Using Internet Technologies                    247
                    Value Creation in the Supply Chain                                   248
                    Increasing Supply Chain Efficiencies                                 250
                    Materials-Tracking Technologies                                      251
                    Creating an Ultimate Consumer Orientation in the Supply Chain        253
                    Building and Maintaining Trust in the Supply Chain                   254
                  Electronic Marketplaces and Portals                                    254
                    Independent Industry Marketplaces                                    255
                    Private Stores and Customer Portals                                  256
                    Private Company Marketplaces                                         257
                    Industry Consortia-Sponsored Marketplaces                            258
                  Summary                                                                259
                  Key Terms                                                              259
                  Review Questions                                                       260
                  Exercises                                                              261
                  Cases                                                                  262
                  For Further Study and Research                                         265

               Chapter 6   Social Networking, Mobile Commerce, and Online Auctions       269
                  From Virtual Communities to Social Networks                            270
                    Virtual Communities                                                  271
                    Early Web Communities                                                271
                    Social Networking Emerges                                            272
                    Business Uses of Social Networking                                   277
                    Revenue Models for Social Networking Sites                           280
                  Mobile Commerce                                                        284
                    Mobile Phones                                                        285
                    Tablet Devices                                                       285
                    Mobile Device Operating Systems                                      287
                    Mobile Apps                                                          288
                    Mobile Payment Apps                                                  289
                  Online Auctions                                                        290
                    Auction Basics                                                       290
                    Online Auctions and Related Businesses                               294
                    Auction-Related Services                                             300
                  Summary                                                                303
                  Key Terms                                                              303
                  Review Questions                                                       304
                  Exercises                                                              305
                  Cases                                                                  306
                  For Further Study and Research                                         308








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