Page 16 - Electronic Commerce
P. 16

Table of Contents

                  Review Questions                                                       473
                  Exercises                                                              474        xiii
                  Cases                                                                  475
                  For Further Study and Research                                         477
               Chapter 11    Payment Systems for Electronic Commerce                     481
                  Online Payment Basics                                                  483
                    Micropayments and Small Payments                                     483
                    Online Payment Methods                                               484
                  Payment Cards                                                          485
                    Advantages and Disadvantages of Payment Cards                        486
                    Payment Acceptance and Processing                                    486
                  Digital Cash                                                           491
                    Digital Cash and the Double Spending Issue                           492
                    Advantages and Disadvantages of Digital Cash                         493
                  Digital Wallets                                                        494
                    Software-Only Digital Wallets                                        494
                    Hardware-Based Digital Wallets                                       495
                  Stored-Value Cards                                                     495
                    Magnetic Strip Cards                                                 496
                    Smart Cards                                                          496
                  Internet Technologies and the Banking Industry                         497
                    Check Processing                                                     497
                    Mobile Banking                                                       499
                  Payment System Threats: Phishing and Identity Theft                    499
                    Phishing Attacks                                                     499
                    Using Phishing Attacks for Identity Theft                            502
                    Phishing Attack Countermeasures                                      504
                  Summary                                                                505
                  Key Terms                                                              505
                  Review Questions                                                       506
                  Exercises                                                              507
                  Cases                                                                  508
                  For Further Study and Research                                         511


               Part 4: Integration


               Chapter 12    Managing Electronic Commerce Implementations                515
                  Identifying Benefits and Estimating Costs of Electronic Commerce Initiatives  516
                    Identifying Objectives                                               517
                    Linking Objectives to Business Strategies                            517
                    Identifying and Measuring Benefits                                   518
                    Identifying and Estimating Costs                                     520
                    Funding Online Business Startups                                     523
                    Comparing Benefits to Costs                                          524
                    Return on Investment (ROI)                                           525



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