Page 21 - Electronic Commerce

Preface

in business plans for electronic commerce implementations, such as the setting of objec-
xviii
tives and estimating project costs and benefits. The chapter describes outsourcing strategies
used in electronic commerce and covers the use of project management and project portfo-
lio management as formal ways to plan and control tasks and resources used in electronic
commerce implementations. This chapter includes a discussion of change management and
outlines specific jobs available in organizations that conduct electronic commerce.

FEATURES

The eleventh edition of Electronic Commerce includes a number of features and offers
additional resources designed to help readers understand electronic commerce. These
features and resources include:
• Business Case Approach The introduction to each chapter includes a real
business case that provides a unifying theme for the chapter. The case pro-
vides a backdrop for the material described in the chapter. Each case illus-
trates an important topic from the chapter and demonstrates its relevance to
the current practice of electronic commerce.
• Learning From Failures Not all electronic commerce initiatives have been
successful. Each chapter in the book includes a short summary of an elec-
tronic commerce failure related to the content of that chapter. We all learn
from our mistakes—this feature is designed to help readers understand the
missteps of electronic commerce pioneers who learned their lessons the
hard way.
• Summaries Each chapter concludes with a Summary that concisely recaps
the most important concepts in the chapter.
• Web Links The Web Links are a set of Web pages maintained by the pub-
lisher for readers of this book. The Web Links complement the book by link-
ing to Web sites mentioned in the book and to other relevant online
resources. The Web Links are continually monitored and updated for changes
so they continue to lead to useful Web resources for each chapter. You can
find the Web Links for this book by visiting the instructor companion site.
• Web Links References in Text Throughout each chapter, there are Web
Links references that indicate the name of a link included in the Web Links.
Text set in bold, green, sans-serif letters (Metabot Pro) indicates a like-named
link in the Web Links. The links are organized under chapter and subchapter
headings that correspond to those in the book. The Web Links also contains
many supplemental links to help students explore beyond the book’s content.
• Review Questions and Exercises Each chapter concludes with meaningful
review materials including both conceptual discussion questions and hands-
on exercises. The review questions are ideal for use as the basis for class dis-
cussions or as written homework assignments. The exercises give students
hands-on experiences that yield computer output or a written report.
• Cases Each chapter concludes with two comprehensive cases. One case uses
a fictitious setting to illustrate key learning objectives from that chapter. The
other case gives students an opportunity to apply what they have learned

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