Page 24 - Electronic Commerce

Preface

The University of San Diego provided research funding that allowed me to work on
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the first edition of this book and gave me fellow faculty members who were always happy
to discuss and critically evaluate ideas for the book. Of these faculty members, my thanks
go first to Jim Perry for his contributions as co-author on the first two editions of this
book. Tom Buckles, now a professor of marketing at Biola University, provided many use-
ful suggestions, pointed out a number of valuable research resources, and was willing to sit
and discuss ideas for this book long after everyone else had left the building. Rahul Singh,
now teaching at the University of North Carolina-Greensboro, provided suggestions
regarding the book’s coverage of electronic commerce infrastructure. Carl Rebman made
recommendations on a number of networking, telecommunications, and security topics.
The University of San Diego School of Business Administration also provided the research
assistance of many graduate students who helped me with work on the first seven editions
of this book. Among those research assistants were Sebastian Ailioaie, a Fulbright Fellow
who did substantial work on the Web Links, and Anthony Coury, who applied his consid-
erable legal knowledge to reviewing Chapter 7 and suggesting many improvements.
I want to thank Quinnipiac University for providing a graduate student, Arienne
Kvetkus, who provided helpful comments on the content of Chapter 6. Many of my
graduate students have provided helpful suggestions and ideas over the years. My special
thanks go to two of those students, Dima Ghawi and Dan Gordon. Dima shared her
significant background research on reverse auctions and helped me develop many of the
ideas presented in Chapters 5 and 6. Dan gave me the benefit of his experiences as
manager of global EDI operations for a major international firm and provided an in-depth
review of Chapter 5. I am also grateful to Robin Lloyd for her help with the Lonely Planet
case (in Chapter 3) and to Zu-yo Wang for his help with the Alibaba.com case (Chapter 6).
Other students who provided valuable suggestions include Maximiliano Altieri, Adrian
Boyce, Karl Flaig, Kathy Glaser, Emilie Johnson Hersh, Chad McManamy, Dan Mulligan,
Firat Ozkan, Suzanne Phillips, Susan Soelaiman, Carolyn Sturz, and Leila Worthy.
Finally, I want to express my deep appreciation for the support and encouragement of
my wife, Cathy Cosby. Without her support and patience, writing this book would not
have been possible.

DEDICATION

To the memory of my father, Anthony J. Schneider.

ABOUT T HE AUTHOR

Gary Schneider holds the William S. Perlroth Professorship at Quinnipiac University’s
School of Business and Engineering. His prior teaching appointments include the Univer-
sity of San Diego, the University of Tennessee, and Xavier University. He has won a num-
ber of teaching and research awards. He served as academic director of the University of
San Diego’s graduate programs in electronic commerce and information systems. Gary has
published more than 50 books and 100 research papers on a variety of accounting, infor-
mation systems, and management topics. His books have been translated into Chinese,
French, Italian, Korean, and Spanish. Gary’s research has been funded by the Irvine

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