Page 18 - Electronic Commerce

PREFACE

Electronic Commerce, Eleventh Edition provides complete coverage of the key business
and technology elements of electronic commerce. The book does not assume that readers
have any previous electronic commerce knowledge or experience.
In 1998, having spent several years doing electronic commerce research, consulting,
and corporate training, I began developing undergraduate and graduate business school
courses in electronic commerce. Although I had used a variety of books and other mate-
rials in my corporate training work, I was concerned that those materials would not work
well in university courses because they were written at widely varying levels and did not
have the organization and pedagogic features, such as review questions, that are so
important to students.
After searching for a textbook that offered balanced coverage of both the business and
technology elements of electronic commerce, I concluded that no such book existed. The first
edition of Electronic Commerce was written to fill that void. Since that first edition, I have
worked to improve the book and keep it current with the rapid changes in this dynamic field.

New to this Edition
This edition includes the usual updates to keep the content current with the rapidly
occurring changes in electronic commerce. The eleventh edition also includes new mate-
rial on the following topics:
• Social networking tools and how businesses old and new are using them
(Chapters 1 and 6)
• Analysis of large data sets (Chapter 1)
• The Internet of Things (Chapter 2)
• Zigbee networking (Chapter 2)
• Revenue models for electronic books and online music sales (Chapter 3)
• Outsourcing, offshoring, and logistics (Chapter 5)
• Social shopping sites and new revenue models for mobile commerce (Chapter 6)
• Location-aware mobile social networks (Chapter 6)
• Privacy, communications with children, and U.S. sales taxes (Chapter 7)
• Viruses, worms, and other security threats to electronic commerce (Chapter 10)
• Digital cash (Chapter 11)

ORGANIZATION AND COVERAGE
Electronic Commerce, Eleventh edition, introduces readers to both the theory and prac-
tice of conducting business over the Internet and World Wide Web. The book is organized
into four sections: an introduction, business strategies, technologies, and integration.

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