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                                                                                                  Discount Stores


                BIBLIOGRAPHY                                     digital divide in providing this population with all the
                Conover, Charles (2003). Designing for print: An in-depth guide  essential tools in order to complete their work.
                  to planning, creating, and producing successful design projects.
                  Hoboken, NJ: Wiley.                               Having greater access to read and research informa-
                                                                 tion online provides the opportunity to become an
                Hinderliter, Hal (2003). Desktop publishing primer. Sewickley,
                                                                 informed citizen at local, state, and national levels. Even
                  PA: GATFPress.
                                                                 beyond that is the opportunity to think globally in study-
                Lake, Susan E. L. (2006). Desktop publishing (2nd ed.). Mason,
                  OH: Thomson South-Western.                     ing topics that apply to the entire world.
                                                                 THE FUTURE OF THE DIGITAL
                                                   Ray L. Young
                                                                 DIVIDE
                                                                 The digital divide is beginning to be decreased by provid-
                                                                 ing greater access to technology and the Internet. Cyber-
                                                                 cafes are available in most large cities. Most libraries in the
                DIGITAL DIVIDE
                                                                 United States provide Internet access. Wireless capabilities
                The digital divide is a term that describes access, or lack  and laptop computers along with phenomenal cell phone
                thereof, to technology for completing a task. Having the  interface capabilities make access to communication easier
                proper equipment and knowing how to use the accompa-  than it has ever been historically. While public areas seem
                nying technology efficiently has become increasingly  to provide better grounds for equalizing the digital divide,
                important. As more of the world goes online, individuals  many homes because of a lack of connectivity and afford-
                and businesses that are digitally literate and able to access  ability do not have the technology, which can instantly
                technology effectively are reaping great rewards both per-  create a digital divide.
                sonally and professionally, leaving behind those who are
                not digitally literate.
                                                                 BIBLIOGRAPHY
                   Among the major concerns in bridging the digital  Cooper, Joel, and Weaver, Kimberlee D. (2003). Gender and
                divide is the need for becoming information literate in  computers: Understanding the digital divide. Mahwah, NJ:
                terms of reading, writing, and applying skills when using  Lawrence Erlbaum Associates.
                computers. This is especially true in lower socioeconomic  Definition of digital divide. http://www.reed.edu
                areas of the United States and in third world countries.  Digital divide. http://www.answers.com
                   Moving the term digital divide to another level recog-  Kuttan, Appu, and Peters, Laurence (2003). From digital divide
                nizes that aging computers often cause a significant slow-  to digital opportunity. Lanham, MD: Scarecrow.
                down in Internet access, thus creating considerable  Smith, Craig Warren (2002). Digital corporate citizenship: The
                                                                   business response to the digital divide. Indianapolis: Center on
                problems in communication online.
                                                                   Philanthropy at Indiana University.
                                                                 Warschauer, Mark (2003). Technology and social inclusion:
                WHY SHOULD THE DIGITAL                             Rethinking the digital divide. Cambridge, MA: MIT Press.
                DIVIDE BE CLOSED?                                Webopedia. Digital divide. http://www.webopedia.com
                Increasing knowledge and efficient access to the Internet
                are two related forces that need to be addressed to close
                                                                                               Dorothy A. Maxwell
                the digital divide. The need for developing realistic and
                meaningful digital skills and knowledge is extremely
                important for all people, regardless of their age. More and
                more business and communication are being conducted  DIRECT MAIL
                via the Internet. Information that relates to daily life and
                involves personal development and safety are often avail-  ADVERTISING
                able on the Internet as opposed to being sent through the  SEE Advertising
                postal system or even phoned to new or regular customers.
                   Learning to access information online provides an
                opportunity for business growth and development.
                Online education is becoming an increasingly common  DISCOUNT STORES
                offering of a college’s curriculum in an attempt to better  Discount stores are often defined as retail outlets that sell
                serve potential and current students. Because more people  brand-name and private-brand merchandise at prices sig-
                are working at home, there is a pressing need to bridge the  nificantly lower than prices at conventional retailers. To


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