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Discount Stores
BIBLIOGRAPHY digital divide in providing this population with all the
Conover, Charles (2003). Designing for print: An in-depth guide essential tools in order to complete their work.
to planning, creating, and producing successful design projects.
Hoboken, NJ: Wiley. Having greater access to read and research informa-
tion online provides the opportunity to become an
Hinderliter, Hal (2003). Desktop publishing primer. Sewickley,
informed citizen at local, state, and national levels. Even
PA: GATFPress.
beyond that is the opportunity to think globally in study-
Lake, Susan E. L. (2006). Desktop publishing (2nd ed.). Mason,
OH: Thomson South-Western. ing topics that apply to the entire world.
THE FUTURE OF THE DIGITAL
Ray L. Young
DIVIDE
The digital divide is beginning to be decreased by provid-
ing greater access to technology and the Internet. Cyber-
cafes are available in most large cities. Most libraries in the
DIGITAL DIVIDE
United States provide Internet access. Wireless capabilities
The digital divide is a term that describes access, or lack and laptop computers along with phenomenal cell phone
thereof, to technology for completing a task. Having the interface capabilities make access to communication easier
proper equipment and knowing how to use the accompa- than it has ever been historically. While public areas seem
nying technology efficiently has become increasingly to provide better grounds for equalizing the digital divide,
important. As more of the world goes online, individuals many homes because of a lack of connectivity and afford-
and businesses that are digitally literate and able to access ability do not have the technology, which can instantly
technology effectively are reaping great rewards both per- create a digital divide.
sonally and professionally, leaving behind those who are
not digitally literate.
BIBLIOGRAPHY
Among the major concerns in bridging the digital Cooper, Joel, and Weaver, Kimberlee D. (2003). Gender and
divide is the need for becoming information literate in computers: Understanding the digital divide. Mahwah, NJ:
terms of reading, writing, and applying skills when using Lawrence Erlbaum Associates.
computers. This is especially true in lower socioeconomic Definition of digital divide. http://www.reed.edu
areas of the United States and in third world countries. Digital divide. http://www.answers.com
Moving the term digital divide to another level recog- Kuttan, Appu, and Peters, Laurence (2003). From digital divide
nizes that aging computers often cause a significant slow- to digital opportunity. Lanham, MD: Scarecrow.
down in Internet access, thus creating considerable Smith, Craig Warren (2002). Digital corporate citizenship: The
business response to the digital divide. Indianapolis: Center on
problems in communication online.
Philanthropy at Indiana University.
Warschauer, Mark (2003). Technology and social inclusion:
WHY SHOULD THE DIGITAL Rethinking the digital divide. Cambridge, MA: MIT Press.
DIVIDE BE CLOSED? Webopedia. Digital divide. http://www.webopedia.com
Increasing knowledge and efficient access to the Internet
are two related forces that need to be addressed to close
Dorothy A. Maxwell
the digital divide. The need for developing realistic and
meaningful digital skills and knowledge is extremely
important for all people, regardless of their age. More and
more business and communication are being conducted DIRECT MAIL
via the Internet. Information that relates to daily life and
involves personal development and safety are often avail- ADVERTISING
able on the Internet as opposed to being sent through the SEE Advertising
postal system or even phoned to new or regular customers.
Learning to access information online provides an
opportunity for business growth and development.
Online education is becoming an increasingly common DISCOUNT STORES
offering of a college’s curriculum in an attempt to better Discount stores are often defined as retail outlets that sell
serve potential and current students. Because more people brand-name and private-brand merchandise at prices sig-
are working at home, there is a pressing need to bridge the nificantly lower than prices at conventional retailers. To
ENCYCLOPEDIA OF BUSINESS AND FINANCE, SECOND EDITION 201