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                                                                                                       Lifestyles


                Hughes, Richard L., Ginnet, Robert C., and Curphy, Gordon J.  parent gets home from work, making today’s children
                  (2006). Leadership: Enhancing the Lessons of Experience.  more self-reliant than children in the recent past. The cul-
                  Boston: McGraw-Hill/Irwin.                     tural shift in America directly correlates with U.S. Depart-
                Kirkpatrick, S.A., and Locke, Edwin A. (1996). Direct and Indi-  ment of Labor statistics that estimated that employment
                  rect Effects of Three Core Charismatic Leadership Compo-  of child-care workers would increase 36 percent or more
                  nents on Performance and Attitudes. Journal of Applied  for all occupations through 2012.
                  Psychology 81:, 36-51.
                                                                    The amount of time that families spend together thus
                Kotter, John P. (1988). The Leadership Factor. New York: Free
                  Press.                                         has changed significantly from previous generations.
                                                                 Working couples have lost an average of twenty-two hours
                Meindl, James R. (1990). On Leadership: An Alternative to the
                  Conventional Wisdom. In B. M Staw and L.L. Cummings  a week of family and personal time between 1969 and
                  (Eds.), Research in Organizational Behavior, vol. 12. Green-  1999. This trend has opened up a market known as e-
                  wich, CT: JAI Press.                           commerce as parents do not have the time to do the tasks
                Meindl, James R., Ehrlich, S.B., and Dukerich, J.M. (1985).  necessary that were once part of their everyday life and
                  The Romance of Leadership. Administrative Science Quarterly  still have time to spend with their children. Because of
                  30, 78-102.                                    technological advances, however, businesses are providing
                Trice, Harry M., and Beyer, Janis M. (1991). Cultural Leader-  time-saving services. For example, retail shopping from
                  ship in Organizations. Organization Science 2, 149-169.  purchasing clothes to groceries may all be accomplished
                Yukl, Gary (1998). Leadership in Organizations (6th ed.). Upper  online, with those purchases being delivered right to one’s
                  Saddle River, NJ: Pearson/Prentice Hall.       door. According to the U.S. Department of Commerce, in
                                                                 the first quarter of 2005 e-commerce estimates increased
                                                                 23.8 percent over the numbers from the first quarter of
                                                     Lee W. Lee
                                                                 2004, while total sales increased 7.8 percent during the
                                                                 same period.


                LIFESTYLES                                       JOB INFLUENCES ON BUSINESS
                                                                 OPERATIONS
                As the twenty-first century advances, consumers are
                                                                 In the past, businesses were managed very differently than
                demanding better servicing in business operations to help
                simplify their harried lifestyles. The progression of lifestyle  they are today. Technology and its rate of advancement
                                                                 have revolutionized the way job objectives are met in busi-
                changes, in combination with technological and global
                                                                 ness operations. For example, higher education has
                evolution, will influence the way business and marketing
                                                                 changed drastically because of technology. Online educa-
                operations function. This article focuses on how family,
                                                                 tion, by providing flexible class schedules, reducing the
                job, cultural background, social class, social activities, and
                employment have revolutionized business and marketing  time-taking courses, and making educational opportuni-
                operations.                                      ties more affordable, is one response to the needs of adult
                                                                 learners. Because students can attend classes from their
                                                                 homes, the jobs of faculty and the business operations of
                FAMILY INFLUENCES ON BUSINESS                    higher education have changed notably.
                OPERATIONS
                                                                    The advancement in technology has taken over a
                Family life continues to evolve. In the 1950s in America,  large share of the e-commerce business in the everyday
                it was common to see larger families with several siblings.  homes across America and global society. According to a
                It was also common at that time for the mother to stay  survey conducted in July 2005 by AC Nielsen, a leading
                home to take care of the household and children while the  research firm, an amazing 724,000 Americans responded
                father worked to support the family.             that they relied on eBay for their main support for
                   In American culture in the twenty-first century, one  income. Furthermore, the study identified another 1.5
                is more likely to see smaller families. It is also common for  million eBay users who stated that additional income was
                both parents to work outside the home to support the  generated from selling consumer goods. Reported in
                family and household.  The role of the “traditional”  2004, 150 million eBay users bought and/or sold con-
                mother has changed whereby she is out in the workforce  sumer goods valued at over $34 billion.
                pursuing a career and helping to support the family. In  With this growing trend, the U.S. Postal Service and
                addition, there are many more single-parent homes.  eBay launched a national tour to support small business
                Because of both of these trends, many preschool children  and entrepreneurs since many eBay sellers use the U.S.
                stay with day-care providers and many older children are  mail for shipping. As the global job structure continues
                at home alone for two or three hours after school until a  with the paradigm shifts that influence the way business


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