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                                                                               National Transportation Safety Board


                tions across the globe. NRF’s interactive boards and com-  NATIONAL
                mittees, comprised of industry experts in their areas of  TRANSPORTATION
                specialization, are designed to represent and reflect indus-
                try’s diversity and breadth. These boards and committees  SAFETY BOARD
                formulate and implement policies, standards, guidelines,  When the National Transportation Safety Board (NTSB)
                and strategies that are consistent with retail industry  was established in 1967, it was considered an independent
                objectives.                                      federal agency. Nevertheless, NTSB’s administrative sup-
                   The NRF considers itself an advocate for retail organ-  port and funding were funneled through the U.S. Depart-
                izations across the globe. In December 1997,  Fortune  ment of Transportation (DOT). Over time, the need for a
                magazine, one of the premier publications in the business  totally separate, nonreliant agency was recognized, and the
                world, ranked the NRF among the top-thirty lobbying  1975 Independent Safety Board Act severed all DOT ties.
                organizations in the nation. Additionally, to assist mem-
                                                                    Congress charges NTSB with investigating every U.S.
                bers financially, NRF’s member-discount program pools  civil aviation accident, as well as significant railroad, high-
                the membership’s buying power to negotiate reductions  way, marine, and pipeline accidents. NTSB, based on
                on a variety of services and products.
                                                                 investigation findings, then issues safety recommenda-
                   NRF’s information technology component serves as
                                                                 tions in an effort to prevent future accidents.
                the retail industry’s information technology headquarters.  NTSB differs from other agencies in that it has no
                NRF’s groups—such as the Information  Technology
                                                                 official enforcement or regulatory powers, it is a totally
                Council and the Association for Retail Technology Stan-
                dards (ARTS)—help configure the retail technology envi-  independent agency, and its specially trained staff con-
                                                                 ducts investigations and determines probable cause. Its
                ronment.  They analyze existing and upcoming
                technologies, as well as potential regulatory and legislative  investigations are broad, looking more for the “big pic-
                initiatives, and educate private and government entities  ture,” rather than attempting to focus on a specific detail
                about retail technology concerns and needs.      or category.
                   The CIO Council (comprised of highly prominent   With fewer than 400 employees, NTSB is a small
                chief information officers who serve by invitation only)  agency. It plays a large role, however, in maintaining
                meets spring, summer, and winter to address promising  and/or restoring public confidence in the safety of the
                technologies, common-interest issues, and to take proac-  nation’s transportation systems. NTSB has investigated
                tive positions relating to the creation of new-technology  over 10,000 surface transportation accidents and more
                environments. Established in 1991, ARTS is comprised of  than 124,000 aviation accidents since it began operation
                retailer-driven membership striving to facilitate a barrier-  in 1967.
                free technology environment for retailers internationally  The most important outcomes of NTSB investiga-
                through its four standards (Standard Relational Data  tions are the safety recommendations the agency issues
                Model; Unified Point of Service, POS device interface  based on investigation findings. NTSB has proven itself to
                specification; IX Retail standard XML schemas; and  be thorough and impartial and has been able to achieve an
                application selection guides through RFPs).
                                                                 admirable (more than 80 percent) acceptance rate of rec-
                   Further, through the NRF’s various publications  ommendations made to various individuals and organiza-
                (STORES Magazine, Management of Retail Buying, Small  tions in positions to effect change.
                Store Survival, Retail Industry Indicators 2005, and many  NTSB also uses accident-investigation findings to
                others), valuable information, which can be transformed
                                                                 identify trends or issues that may otherwise be overlooked.
                into best practices, is disseminated. For example, the NRF  Through proactive outreach efforts (e.g., conferences,
                developed standard color and size codes (used to imple-
                                                                 symposia, and state advocacy), NTSB makes the public
                ment Universal Product Codes) and published them in its
                Standard Color and Size Code Handbook.           aware of potential safety problem areas, such as child
                                                                 safety seat concerns or accidents related to human fatigue
                   More information is available from the NRF at 325
                7th Street NW, Suite 1100, Washington, DC 20004; 800-  factors.
                NRF-HOW2, 202-783-7971 (phone numbers); 202-        Further, to address the needs of aviation disaster vic-
                737-2849 (fax); or, http://www.nrf.com.          tims and their families, the role of integrating federal,
                                                                 local, and state authorities’ resources with airlines
                SEE ALSO Retailers                               resources was assigned to the NTSB in 1996. To fulfill this
                                                                 essential role, the NTSB established the Office of Trans-
                                                 Mary Jean Lush  portation Disaster Assistance (originally called the Office
                                                     Val Hinton  of Family Affairs).


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