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                                                                                                 Stock Exchanges


                trading volume, given order submission at the time of the  quality, and (5) a clearing function to ensure timely pay-
                auction. In most computerized markets, traders submit  ment and delivery of shares.  The product offered to
                orders to a central limit order book, and a mathematical  investors consists of a combination of liquidity and pric-
                algorithm determines prices and quantities. Examples  ing information, as well as any benefits accruing to the
                include the CAC system of the Paris Bourse and the OM  investor from the bundle offered to companies.
                system of the Stockholm Stock Exchange.             Government regulation and increased competition
                                                                 from automated-trading systems lessen the importance of
                MARKET INTERMEDIATION                            exchange monitoring and standardized rules. Technologi-
                                                                 cal advances in information processing allow better signals
                Investors are generally not given free access to trading sys-
                tems. Entry into the exchange’s systems is intermediated  about company quality than simple listings, permit wide
                by brokers. Brokers may simply route orders to exchanges.  distribution of pricing information outside exchanges,
                They sometimes make decisions as to what exchange, and  and enable separation of the clearing function from other
                what system within the exchange, should process various  exchange operations.  The result is that exchanges now
                parts of an order. In open outcry markets, brokers also  compete solely along the dimensions of liquidity and cost
                                                                 of trading.
                physically represent orders on the floor of the exchange.
                                                                    Competition through liquidity and cost has led to
                   Another class of intermediaries is known as market
                                                                 increased automation of the exchange trade-execution
                makers. Market makers trade for their own accounts, usu-
                                                                 process. Automated exchanges are less costly to build and
                ally providing an offer to sell and an offer to buy at the
                                                                 operate, and provide lower-cost trade execution. Liquidity
                same time, but at different prices. In doing so, they both
                                                                 is enhanced by the ability to establish wide networks of
                contribute to the pricing process and supply immediacy to
                the market by a willingness to be a counterparty to an  traders through communications systems with an auto-
                order for which another investor may not be immediately  mated-execution system at the nexus.  The drive for
                                                                 increased liquidity through computerization has led to
                available.
                                                                 new developments in the structure of the exchange serv-
                   On some exchanges, most notably the NYSE, there is
                                                                 ices industry, most notably including mergers and
                one primary market maker designated by the exchange,
                                                                 alliances between automated exchanges for increased
                known as the specialist. The specialist obtains considera-
                                                                 order flow.
                tion for the supply of immediacy and the maintenance of
                                                                    Communications technology and the computeriza-
                an orderly market by having private access to order-flow
                                                                 tion of trade execution have also globalized trading. The
                information through the order book for the stock.
                                                                 physical location and boundaries of an exchange floor are
                   There may be multiple market makers in a given  no longer important to traders. A company does not need
                stock, regardless of the precise form of trading system. The  to be listed, or even traded, on a domestic exchange. Not
                prototype example is that of dealer markets, in which the  only are there many possible execution services providers,
                dealers are the market makers. They post bids and offers,  but electronic exchanges place their own terminals on for-
                and trade out of their own inventory.            eign soil, allowing direct access to overseas listings, regard-
                   Electronic-limit order-book markets offer the possi-  less of the nationality of the companies involved.
                bility of trading without such financial intermediation. In
                practice, however, market makers exist on electronic mar-  GOVERNANCE
                kets as well. Multiple market makers in a security are often
                designated by an exchange, fulfill obligations not dissimi-  The organizational structures commonly found for
                lar to those of a specialist, and receive some consideration  exchanges are: nonprofit, the consumer cooperative, and
                                                                 for-profit. Historically, most exchanges have been non-
                for the service. Anyone with direct access to the trading  profit organizations, but since the 1990s, there have been
                system can function as a market maker, however, simply  trends toward incorporating an exchange as a for-profit
                by continuously offering quotes for stock on both sides of
                                                                 organization.  Ten such demutualizations globally are
                the market.
                                                                 listed in Ian Domowitz and Benn Stell’s article, “Automa-
                                                                 tion, Trading Costs, and the Structure of the Securities
                COMPETITION                                      Trading Industry” (1999), and such initiatives are under
                Exchanges have two clienteles: companies, which list their  investigation by many traditional exchanges, including
                shares, and investors, who trade on the exchange. Histor-  NASDAQ and the NYSE. The NYSE approved its inten-
                ically, the product (a listing service) offered to companies  tion of becoming a publicly traded entity after its merger
                was a bundle, consisting of (1) liquidity, (2) monitoring of  with the Archipelago exchange as of early 2006. (The
                trading against forms of fraud, (3) standard-form rules of  merger was approved in December 2005.) Archipelago is
                trading, (4) a signal that a listing firm’s stock is of high  an electronic trading platform that owns the Pacific Stock


                ENCYCLOPEDIA OF BUSINESS AND FINANCE, SECOND EDITION                                       701
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