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58   End Procrastination Now!

                      The double-agenda dilemma comes into play in other ways.
                  Do you eliminate fattening food from your diet now or wait until
                  you’ve gained 20 more pounds? Do you take steps to act more as-
                  sertive or continue to act like a doormat? Do you start on your
                  home maintenance to-do list now, or do you wait until the roof
                  starts to leak?
                      Those who want to get ahead while others procrastinate can
                  be assured that some more talented people are likely to spoil their
                  opportunities by putting their short-term horse interests over their
                  longer-term productive issues. This is sadly true for a subgroup of
                  people who put an enormous amount of time into education and
                  preparation for their careers, only to behaviorally procrastinate
                  when the bigger prizes are within reach.
                      If you want to meet your first-agenda challenges, but also
                  avoid the uncertainty, difficulty, and discomfort that you associate
                  with the activity, you have a dilemma. You probably can’t have it
                  both ways, any more than an alcohol abuser can drink without
                  consequences.
                      If you didn’t experience sensitivity to discomfort and react by
                  retreating, you’d be likely to get more done. However, it is part of
                  the human condition that discomfort signals avoidance. It’s easy
                  to fall into a procrastination trap when that happens. But you can
                  learn to use your fast-learning mind to train your slow-learning
                  horse to accept discomfort as part of a process of accruing longer-
                  term benefits. Part of the training is learning to bear discomfort
                  without retreating. Building that stamina is a big part of building
                  emotional muscle.
                      To resolve a double-agenda dilemma, you face at least three
                  challenges: (1) recognizing the conflict to know what you are up
                  against, (2) applying resources, such as organizing, directing, and
                  regulating your behaviors, to achieve the goal of completing and
                  presenting a competitive analysis, and (3) using your ability to
                  reason, tolerate tension, and act productively to stop discomfort-
                  dodging activities. (If you are interested in learning more about
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