Page 144 - English Vocabulary in Use (Pre & Intermediate)

Exercises

The ‘marketing mix’ consists of the four Ps. Can you remember what they are? Write them
down and then check on the opposite page.

See how many different compound words and word partnerships you can form from the
words in the box (you can use a word more than once), then complete the definitions below.

sales market manager share figures
marketing leader research department forecast

1 Asales oe is what you think you are going to sell during a future period.
2 The marketing ......00.00000.00.ccccc. will be responsible for all the activities in the
marketing ........00...cceeceeeee
3 Sales occ tell you how much you have sold of a product.
4 The market ..0.00.00000000. is the company with the largest market
bebe bob bebe cbbtsteeeenees in a particular market.
5 Market 2.000000 gives you information about what people want, need and buy.
63.3 What knowledge is necessary to be a good sales rep? Complete this text and then try to add a
further sentence of your own.
First of all a good sales 000000. needs to have an excellent knowledge of their
COMpany’s 2)... cece . Secondly, he or she needs to know all about the
Bhs of their main 000000 . Thirdly, a sales representative should
be familiar with the needs of '3)..00000. in their particular market, and should
obviously be very familiar with the needs of their company’s most important

68.4 Complete this word-building table. Use a dictionary to help you.

Noun Adjective Noun Adjective

vibeteeeeeteeer tenes exciting prestige boos cece eee eteeteeentees
bocce cbeeetteeneeees glamourous luxury bebe eceteetteeeetteeee
cece
COMpPetition cf tteeeeteees reliable
ct

|
fashion cect cetteeeeccttttteeceees dangerous

68.35 Which nouns or adjectives from the last exercise (or any others from section D on the
opposite page), do you associate with these companies and products?
Rode ooo cent ctteteteeeveveeeeveceteeeeeeess Benetton oo... 00.0. c cece cece cece cece eect cect
Coca Cola ooo. cece et teens SONY ooo eevee eee ee neeeteeerserentieey
FOr Part o.oo e ete cc cece eeeeteeeettenes LeQVIS ooo cc cence cece bebe tee cece neetetees
SAL oot mobile phones .............0.:c
eeeteeeteeees
ccc
etteee
eect
68.6 Can you answer these questions about your own country? If possible, compare your answers
with someone else.
1 Which company is the market leader in the motor car industry in your country?
2 Do you know its approximate market share?
3 Which companies are its main competitors?
4 Write down the names of at least two cars that have been launched in the last six months.

English Vocabulary in Use (pre-intermediate & intermediate) 141