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Testimonials    xvii

                           capitalizing   on    state-of-the-art   pragmatic    modeling
                           techniques. Beyond is the MAG initiative which is a way to
                           not only avoid the blank page but mostly to provide added
                           value from all of us, as long as we all play the fair game of an
                           open collaborative effort.”

                                                                   Xavier Fournier-Morel
                                                Co-author of the SOA Architecture Guidelines


                              “MAG is a community Pierre  Bonnet founded to share
                           MDM Modeling procedures and  pre-built data models. The
                           MDM  Alliance Group publishes a set of pre-built  data
                           models that include the usual concepts (Location, Asset,
                           Party, Party Relationship, Party Role, Event, Period [Date,
                           Time, Condition]) downloadable from the website. And some
                           more interesting models like Classification (Taxonomy) and
                           Thesaurus organized across three domains.

                              Although we may disagree about the semantics I do agree
                           with him that adopting this approach can help us avoid
                           setting up siloed master  databases…unfortunately often
                           evident when using specific functional approaches such as
                           PIM (Product Information Management) and CDI (Customer
                           Data Integration) modeling.”
                                                                  James Parnitzke-James
                                    James is a hands-on technology executive, trusted partner,
                                    advisor, software publisher and widely recognized database
                                        management and company architecture thought leader


                              “The MDM apparatus (it’s a lot more than just
                           technologies), is a fundamental component to guarantee that
                           a Company Architecture is translated to an efficient IT
                           system. Moreover, without a correct MDM vision
                           implemented at the four levels (semantic, logical,
                           organizational and technological, see the Praxeme aspects) a
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