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Testimonials    xxi

                              “I have met Pierre Bonnet “virtually” on an MDM-related
                           Linkedin group. This allowed me to discover and join the
                           MAG initiative wholeheartedly. Although a long time
                           database professional (from DBA to Data-base Architect), my
                           exposure to MDM started only a few years ago, with an IBM
                           MDM “draft” solution, while I was involved in “architecting”
                           an analytical DWH model, based on an operational ODS/ETL
                           model, integrating a 3rd party CRM package, and complying
                           with global, corporate wide reporting requirements. My first
                           impression, outside the “siloed” legacy (mainframe) world,
                           was the semantic “chaos” introduced by the brave, new and
                           open, distributed platforms, applications and database
                           management systems. Beyond the versatile XML, the MDM
                           (metadata management) was not standard, not accepted, but
                           even had a lukewarm reception from the majors (IBM, MS &
                           Oracle). It was clear that MDM was something else, a few
                           abstraction layers higher, definitely aimed at the business
                           alignment of the data and application semantics. SOA  was
                           hot and it promised relief to IT of all the legacy (mainframe,
                           that is) pains. It is less hot now, but it is more mature and it
                           has become absolutely clear there is no IT alternative to it
                           (sic!).

                              While becoming an architect (an alliteration for a
                           seasoned systems engineer, with the stress on both terms)
                           entering the marvelous Company Architecture (Zakman’s)
                           World I've realized that architects have missed one point:
                           legacy (including new technologies, from MS, Oracle and
                           IBM, among others) was not present  explicitly,  while
                           (passive) data or (actionable) information were persisted
                           tremendously, all over the place, like in a (flat) Babel Tower.
                           The (world of) IT was (is) flat (courtesy of T. Friedman). The
                           answer to that lack of “dimensions” was (already) there:
                           Master Data Management - that business's own lingua
                           franca, that IT should translate into local platform MDM
                           “dialects“, ensuring the long-time aimed “integration” and
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