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Foreword

If Master Data are the DNA of your business, MDM with
Data Governance is its genetic engineering.

Why governance of Reference and Master Data must
be addressed as a pro-active business initiative and
should not be considered as a curative technology
project

Reference and master data are the DNA of any
organization. They define all the facets of your business and
reflect the value and differentiators you provide within the
market. Products, customers, channels, locations,
geographies, accounts, organization, employees, suppliers,
etc., are the critical assets at the heart of your business. The
definition of DNA on Wikipedia can easily be applied to
reference data: “(DNA) is a nucleic acid that contains the
genetic instructions used in the development and functioning
of all known living organisms and some viruses. The main
role of DNA molecules is the long-term storage of
information. DNA is often compared to a set of blueprints or
a recipe, or a code, since it contains the instructions needed
to construct other components of cells.”