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xxvi     Enterprise Data Governance

                                  As with  DNA,  reference and master data are the
                                codification of your business,  shared across all business
                                lines, consumed by all IT systems.

                                  So, if reference and  master data are the  DNA of your
                                business, data governance is the genetic  engineering. It
                                means that the main purpose of a data governance initiative
                                is to improve the quality, consistency and relevance of this
                                data across the entire organization, not to  fix issues after
                                they have already occurred.

                                  As in biology, improving the quality of your data cannot
                                rely only on curative techniques. While data quality and data
                                integration solutions are a key foundation for cleansing and
                                connecting your data, you need to provide your business
                                users with an active control on their shared data.  Data
                                governance is a pro-active business initiative that has a real
                                benefit to enabling efficient and effective business initiatives
                                or compliance requirements.


                                Semantic data modeling and Model-driven MDM

                                  If your goal is to gain a real control over your data, you
                                cannot avoid the data modeling exercise. Without a common
                                and unified description of your data, how  could business
                                users share the same concepts?

                                  In this book, Pierre  Bonnet introduces the concept of a
                                Model-driven MDM based on semantic data  modeling.  Far
                                beyond traditional models, semantic models describe your
                                data in meaningful terms for all stakeholders, including
                                business users. This means you can design a rich description
                                of your reference and master data and hide or bypass the
                                usual constraints of IT relational oriented modeling such as
                                join tables or frozen cardinality links. Then it becomes
                                possible to define complex data objects, mix hierarchical,
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