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A Company and its Data     11

                               –  the methodological and technical innovations of these
                           past few years, especially  the object oriented approach,
                           process management, SOA and  standards such as XML
                           should be made available to build rich data models, enabling
                           the automatic software generation of data administration
                           functions. This administration, as well as being business-
                           oriented and aligned with models, is re-named  Data
                           Governance.


                           1.2.2. The rich data model

                              The definition of a data element requires information that
                           goes well beyond the description of its attributes (such as its
                           name, its format or its owner) that are often found in an
                           approach involving a data dictionary only. It is also
                           important to describe its relation to other data. The meaning
                           of the data is revealed by its associations with others. It is
                           not just about creating a data dictionary but a model that
                           expresses the relationships between the  information in a
                           holistic fashion. Philip Howard of Bloor Research dedicates a
                           entire study in his report entitled “Data  Discovery”  and
                           notes that “we believe that  the ability to discover and
                           understand the relationships that exist across your data,
                           wherever it resides,  is of fundamental importance to a
                           number of IT disciplines” [HOW 09]. For instance, a product
                           is linked to factories that ensure its assembly and that
                           product is also  linked to commercial entities that are
                           involved in its distribution. Depending on whether  the
                           products are the responsibility  of the headquarters or of
                           affiliate organizations, factories and commercial units can
                           differ. It relates to a validation which depends on the use
                           context in which the data is used: either by Head Office or by
                           affiliates.  Therefore  the relationships between the  data
                           reveal validation rules that are vital to the MDM approach.
                           They are used by the repository to control the integrity of the
                           data.
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