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12     Enterprise Data Governance

                                  It would be best to include or make clear these rules in
                                            5
                                data models . We therefore avoid the risks associated with
                                an approximate modeling that  has to be completed by
                                specifications found outside the  models which are hard to
                                maintain and understand. This is the reason why rich data
                                models are needed. It is not just about a static description of
                                information. Modeling also takes into account a dynamic
                                description of the data, i.e. the validation rules, the behavior
                                of associations depending on the use contexts and the
                                lifecycles of the business objects. In order  to obtain this
                                                                           6
                                model, we will see that semantic modeling  procedures must
                                be applied.


                                1.3. Reference/Master data definition

                                  There is no standard definition for reference and master
                                data, although attempts have already been made, such as:

                                   –  “Among all data, some is more critical for the
                                business activity and the IT system as they are for the most
                                part shared between a number of applications: we shall call
                                it reference and master data” [REG 08];
                                   –  “Sometimes called reference data, master data consist
                                of facts that define a business entity – facts that may be used
                                to model one or more definitions or views of an entity. Entity
                                definitions based on master data  provide business
                                consistency and data integrity when multiple IT  systems
                                across an organization (or beyond) identify the same entity
                                differently” [RUS 08];



                                5. Simple rules are directly included in the data model; the more complex
                                rules are declared and their implementation is based, for preference, on a
                                business rules management system.
                                6. These are described in detail in the last part of this book. They are not
                                familiar to the management world, nor to business practice. Nonetheless,
                                we strongly recommend a careful reading of Chapter 8 to acquire the basis
                                for this new approach of the formalization of knowledge.
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