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20     Enterprise Data Governance

                                  We shall see that in  the absence of an MDM approach,
                                attempts to rectify the quality defects do not bring sufficient
                                gains. First, though, it is important to define more precisely
                                the “data quality” concept. More often than not, experts  in
                                this discipline do not take into account the determining
                                aspects of time management, context management, and
                                version management that influence data content.



                                1.4.1. Data quality

                                  The quality of a  piece of data  can be measured by its
                                meaning and its value.


                                                       Version






                                                        price



                                                 price    price
                                                                   price

                                                price
                                                                                      Time


                                             price
                                                           price

                                                    price

                                                           The price master data value depends on
                                                           - a version (e.g. business regulation),
                                                           - a period of time (e.g. a quarter)
                                                           - and a use context (e.g. a sales channel)

                                      Use context
                                   Figure 1.3. “Price” master data with version, context and time axes
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