Page 130 - Executive Warfare
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EXECUTIVE W ARF ARE



         over for the CEO’s job at Avon in favor of an outsider, she was named
         CEO. Of course, she was only 39 years old when she lost out on the top
         job. Time was on her side, so she stuck around and prevailed in the end.
            However, the outcome of the succession race at General Electric in 2000
         is more typical. Within eight days of Jack Welch’s announcement that Jef-
         frey Immelt had won the race, Immelt’s two rivals had left for other organ-
         izations, Robert Nardelli to run Home Depot and W. James McNerney, Jr.,
         to run 3M.
            Clearly, they were not going to stay on as losers reporting to their for-
         mer rival even for a minute.
            There are very, very few real contenders who can bear to report to a for-
         mer rival, no matter what leaving costs them in terms of deferred com-
                                       pensation and pensions.
                                         You, too, should be prepared to go if
                 THERE ARE VERY,       you lose.
                 VERY FEW REAL           Why do I say that? Because, if you are
                 CONTENDERS WHO        truly ambitious, you are unlikely to be
                 CAN BEAR TO           happy if you stay. It’s not just about the
                 REPORT TO A           closing off of opportunities, the loss of
                 FORMER RIVAL, NO      the bigger money and the bigger
                 MATTER WHAT           responsibility. It’s also about the slow
                 LEAVING COSTS         slide, the humiliation, the death by a
                 THEM. YOU, TOO,       thousand cuts.
                 SHOULD BE               Generally, when your rival first tri-
                 PREPARED TO GO IF     umphs, you two have dinner, and you
                 YOU LOSE.             promise to be good to each other, for
                                       the children’s sake.
                                         But the first day you have to walk
         into her office, and she’s sitting behind the big desk, and you’re sitting in
         the chair in front of the big desk—that’s hard. Your expense account now
         has to be signed by her. She gets to pick where you go to lunch. She gets





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