Page 28 - Fearless Interviewing How To Win The Job By Communicating With Confidence
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Building Your Skills Arsenal
                   Marie first telephoned me on a Wednesday sounding upset and
                   confused. “I’ve blown the seventh interview in 2 months. I think
                   I need an interview coach.”
                       “I just can’t understand it,” she continued. “I had my résumé
                   done professionally. You should see it. It can’t have to do with my
                   appearance. Every time before I go to an interview, I get my hair
                   done, I have a manicure, and I always wear my best suits. I real-
                   ly don’t know what to think. It makes me wonder if I’m in the
                   wrong profession! If another person with less experience gets the
                   job instead of me again, I’m literally going to scream!”
                       Marie faxed me her résumé the day before our appointment
                   together. On paper, she looked terrific. It was clear from her
                   résumé that she had a 10-year background in sales, had managed
                   over 75 people, and had handled some formidable accounts of
                   up to several million dollars each. Given the right presentation at
                   an interview, Marie could probably have her pick of a number of
                   sales positions in the tech industry.
                       She came for her coaching appointment on a Friday. In the
                   first few seconds, it was clear to me that she had excellent social
                   skills. Her greeting was professional, and she had a winning smile
                   and a firm businesslike handshake. She looked me straight in the
                   eye and stood tall, appearing to have a lot of confidence. She was
                   dressed and accessorized impeccably. There certainly was noth-
                   ing not to like about her. It was clear to me from the outset that
                   first impressions were not her problem.
                       Marie and I decided that we would do a mock interview
                   where I would play the interviewer and she would play herself.
                   The first question I asked her is probably the most common first
                   question asked in any interview: “Tell me about yourself.” I fol-
                   lowed with some other common questions like, “Tell me about
                   your skills,” and “What is your greatest strength?”



                             What evidence did I have that she was, in fact, a
                           top performer? How did she plan to apply her skills
                                     to make profits for my company?



                       Marie’s answers to my questions, though technically correct,
                   were fraught with generalities and gave only a vague impression

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