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                                      Finance for Non-Financial Managers
                               8
                                             You Don’t Get What You Don’t Ask For
                                         Some accounting departments produce reports that they
                                         never distribute outside their department, because no one
                                has ever asked for them.These reports, perhaps produced as part of a
                                standard computerized process or to serve a limited purpose in
                                Accounting, might contain information you have been trying to collect
                                on the back of an envelope for months. If they don’t know you want
                                it, they’re not likely to go looking for you when it’s printed.Ask what
                                kinds of reports are produced that don’t get distributed, just in case
                                there is a gem hidden in that file cabinet. Of course, this also applies
                                to reports that aren’t printed but are accessible through your comput-
                                er network.
                               actions is outlined in guidelines, or rules, called Generally
                               Accepted Accounting Principles (GAAP). These guidelines are
                               published by the accounting profession (with some gentle help
                               from the U.S. government). They are intended to be the founda-
                               tion upon which report readers can gauge a company’s
                               progress, compare one company or one accounting period with
                                                                   another, and generally
                                                                   judge the financial effec-
                                          Generally Accepted
                                                                   tiveness of its manage-
                                          Accounting Principles
                                          (GAAP)  A set of rules,  ment efforts.
                                conventions, standards, and proce-     As we’ve seen, it does-
                                dures established by the Financial  n’t always work out that
                                Accounting Standards Board for     way, but that’s not neces-
                                reporting financial information.   sarily because the rules
                                                                   are flawed. The job of cre-
                               ating comparable accounting and reporting standards for busi-
                               nesses as widely varied as those operating today can be a
                               daunting task for the folks who set the standards. The objective
                               of each accounting rule is to record a transaction so that it
                               makes economic sense for the company and for readers of the
                               company’s reports. Yet to achieve that objective, accountants in
                               two dissimilar companies might need to record the same trans-
                               action differently.
                                   We will devote a fair amount of time in this book to helping
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