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Experimental Design in Psychological Research 127

tests are beyond the scope of this chapter,and the reader is referred to the sta-
tistics textbooks mentioned earlier.
Significance Testing Suppose you wish to observe differences in interval iden-
tification ability between brass players and string players. The question is
whether the difference you observe between the two groups can be wholly
accounted for by measurement and performance error,or whether a difference of
the size you observe indicates a true difference in the abilities of these musicians.
Significance tests provide the user with a ‘‘p value,’’ the probability that the
experimental result could have arisen by chance. By convention,if the p value
is less than .05,meaning that the result could have arisen by chance less than
5% of the time,scientists accept the result as statistically significant. Of course,
p <:05 is arbitrary,and it doesn’t deal directly with the opposite case,the
probability that the data you collected indicate a genuine effect,but the statis-
ticaltestfailedtodetectit(apower analysis is required forthis).Inmany
studies,the probability of failing to detect an effect,when it exists,can soar to
80% (Schmidt 1996). An additional problem with a criterion of 5% is that a
researcher who measures 20 different effects is likely to measure one as signifi-
cant by chance,even if no significant effect actually exists.
Statistical significance tests,such as the analysis of variance (ANOVA),the
f-test,chi-square test,and t-test,are methods to determine the probability that
observed values in an experiment differ only as a result of measurement errors.
For details about how to choose and conduct the appropriate tests,or to learn
more about the theory behind them,consult a statistics textbook (e.g., Daniel
1990; Glenberg 1988; Hayes 1988).

Alternatives to Classical Significance Testing Because of problems with tradi-
tional significance testing,there is a movement,at the vanguard of applied
statistics and psychology,to move away from ‘‘p value’’ tests and to rely on
alternative methods,such as Bayesian inferencing,effect sizes, confidence
intervals,and meta-analyses (refer to Cohen 1994; Hunter and Schmidt 1990;
Schmidt 1996). Yet many people persist in clinging to the belief that the most
important thing to do with experimental data is to test them for statistical sig-
nificance. There is great pressure from peer-reviewed journals to perform sig-
nificance tests,because so many people were taught to use them. The fact is,the
whole point of significance testing is to determine whether a result is repeatable
when one doesn’t have the resources to repeat an experiment.
Let us return to the hypothetical example mentioned earlier,in which we
examined the effect of music on study habits using a ‘‘within-subjects’’ design
(each subject is in each condition). One possible outcome is that the difference
in the mean test scores among groups was not significantly different by an
analysis of variance (ANOVA). Yet suppose that,ignoring the means, every
subject in the music-listening condition had a higher score than in the no-music
condition. We are not interested in the size of the difference now,only in the
direction of the difference. The null hypothesis predicts that the manipulation
wouldhavenoeffectatall,andthathalfof the subjects should show adiffer-
ence in one direction and half in the other. The probability of all 10 sub-
jects showing an effect in the same direction is 1/2 10 or 0.0009,which is highly