Page 256 - Foundations of Cognitive Psychology : Core Readings

262 Eleanor Rosch

semantic categories. The order is correlated with prototypicality ratings (Rosch
1975b). Furthermore, using the artificial categories in which frequency of expe-
rience with all items was controlled, Rosch et al. (1976b) demonstrated that the
most prototypical items were the first and most frequently produced items
when subjects were asked to list the members of the category.

Effects of Advance Information on Performance: Set, Priming
For colors (Rosch 1975c), for natural superordinate semantic categories (Rosch
1975b), and for artificial categories (Rosch et al. 1976b), it has been shown that
degree of prototypicality determines whether advance information about the
category name facilitates or inhibits responses in a matching task.

The Logic of Natural Language Use of Category Terms: Hedges, Substitutability into
Sentences, Superordination in ASL
Although logic may treat categories as though membership is all or none, nat-
ural languages themselves possess linguistic mechanisms for coding and cop-
ing with gradients of category membership.
1. Hedges. In English there are qualifying terms such as ‘‘almost’’ and
‘‘virtually,’’ which Lakoff (1972) calls ‘‘hedges.’’ Even those who insist that
statements such as ‘‘A robin is a bird’’ and ‘‘A penguin is a bird’’ are
equally true, have to admit different hedges applicable to statements of
category membership. Thus it is correct to say that a penguin is techni-
cally a bird but not that a robin is technically a bird, because a robin is
more than just technically a bird; it is a real bird, a bird par excellence.
Rosch (1975a) showed that when subjects were given sentence frames
such as ‘‘X is virtually Y,’’ they reliably placed the more prototypical
member of a pair of items into the referent slot, a finding which is iso-
morphic to Tversky’s work on asymmetry of similarity relations (Tversky
& Gati 1978).
2. Substitutability into sentences. The meaning of words is intimately tied
to their use in sentences. Rosch (1977) has shown that prototypicality rat-
ings for members of superordinate categories predict the extent to which
the member term is substitutable for the superordinate word in sentences.
Thus, in the sentence ‘‘Twenty or so birds often perch on the telephone
wires outside my window and twitter in the morning,’’ the term ‘‘spar-
row’’ may readily be substituted for ‘‘bird’’ but the result turns ludicrous
by substitution of ‘‘turkey,’’ an effect which is not simply a matter of fre-
quency (Rosch 1975d).
3. Productive superordinates in ASL. Newport and Bellugi (1978) demon-
strate that when superordinates in ASL are generated by means of a partial
fixed list of category members, those members are the more prototypical
items in the category.
In summary, evidence has been presented that prototypes of categories are
related to the major dependent variables with which psychological processes
are typically measured. What the work summarized does not tell us, however,
is considerably more than it tells us. The pervasiveness of prototypes in real-