Page 201 - From Bombay to Bollywoord The Making of a Global Media Industri
P. 201

188  << Conclusion

        excess are, without doubt, designed in part to maintain hierarchies of cul-
        tural production and taste. In other words, it is clear that the fan-as-rowdy
        is constructed in semantic and social opposition to the idea of the fan-as-
        rasika—rowdy fans of the actor Vijaykanth as opposed to rasikas of Carnatic
                                             23
        musician M. S. Subbulakshmi, for instance.  Where, then, do we position
        film music fans like members of radio listener clubs (Srota sanghs) across
        India who wrote hundreds of letters to Ameen Sayani, the anchor of Binaca
        Geet Mala, the popular program on Radio Ceylon, and played a critical role
        in the consolidation of playback singers and music directors’ aural stardom?
        How do we account for a show like Lift Kara De, hosted by Karan Johar on
        Sony Entertainment Television, which relies so centrally on fan participation
        and labor? Finally, how do we understand the online life-worlds of fans in
        diverse locations worldwide who come together as online and offline com-
        munities on the basis of shared attachments to film culture? Moving past the
        rowdy/rasika binary is crucial if we are to broaden the arena of inquiry to
        include spaces such as the Rahman fan community.
           Academic interest in “rowdy” fan associations has resulted in a roman-
        ticization of fan associations as belonging to the realm of “political society,”
        a term that Partha Chatterjee has proposed to conceptualize relationships
        between individuals or groups that are outside the rule-bound and legal
        framework of bourgeois civil society and the state in postcolonial societies
        such as India. Chatterjee writes:

           Most of the inhabitants of India are only tenuously, and even then ambigu-
           ously and contextually, rights-bearing citizens in the sense imagined by
           the constitution. They are not, therefore, proper members of civil society
           and are not regarded as such by the institutions of the state. But it is not
           as though they are outside the reach of the state or even excluded from
           the domain of politics. As populations within the territorial jurisdiction of
           the state, they have to be both looked after and controlled by various gov-
           ernmental agencies. These activities bring these populations into a certain
           political relationship with the state. 24

        Chatterjee argues that the “sites and activities characteristic of . . . political
        society” have become particularly visible since the 1980s owing to changes in
        the techniques of governance and a “widening of the arena of political mobi-
        lization, prompted by electoral considerations and often only for electoral
             25
        ends.”  This is shaped, he points out, not only by organized political par-
        ties but also by “loose and often transient mobilizations, building on com-
        munication structures that would not be ordinarily recognized as political.” 26
   196   197   198   199   200   201   202   203   204   205   206