Page 323 - Marky Stein - Get a Great Job When You Don't Have a Job-McGraw-Hill (2009)
P. 323

Get a Great Job When You Don’t Have a Job


                 [Kei purposely answered this way because he saw that words trust and
             teamwork were prominent in the Panatel mission statement when he was
             researching the company Web site before the interview.]
                 “Tell me what you know about Panatel and why you want to
             work with us,” Tina said.
                 “Well, that’s easy. With a rating of 12 in the Fortune 500 com-
             panies, I think Panatel is a household word. Frankly, I’ve always
             admired not only the innovativeness and durability of your prod-
             ucts but the fact that you are so active in giving charitable dona-
             tions to adult literacy and cancer research. I would be very proud
             to work for Panatel because I believe in the lasting power of its
             products, like the VoicePan 2000 and TelEase Release 201BV. I
             also appreciate that it shares profits with the community and peo-
             ple in need, like ‘Ready, Go, Read’ and The American Society for
             the Prevention of Breast Cancer.”
                 [Kei also found these details by doing Internet and library research
             into news archives about the philanthropic efforts of the company.]
                 “I must say, I’m very impressed with how much you know
             about our company,” Tina said.
                 “I guess I just really enjoy doing research,” Kei responded. “I
             like to go into any endeavor with as much knowledge and informa-
             tion as I can so that I can analyze the situation before coming up
             with a plan of action. I’d really like to tell you about a project at my
             former company for which I spearheaded some research into a
             product launch in the previously untouched Latin American mar-
             ket. When we finally launched the voice recognition software into
             that market, we were able to report a return on investment within
             only nine months, because of careful research and forecasting.”
                 [Note that “research” was one of the critical key words in the job
             description. Kei carefully guided the conversation to one of his key accom-
             plishments, even though he wasn’t directly asked to do so.]
                 “Good. Kei, I understand you currently live in Texas. Will
             relocation be a problem for you?”
                 “Not in the least. I’ve already discussed the possibility of mak-
             ing a move with my family, so we’ve been expecting a change for
             quite a while. You see I have another offer pending from Nusite
             in Denver that would also require relocation. My wife, in fact, was
             quick to let me know that she’d prefer being here in Fort
             Lauderdale than in Denver. We have an extended family here in
             Florida, and since my wife completed her MBA at Florida State


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