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                                   To me, a ballpark filled with people is a beautiful thing. It’s an
                                   epitome, a work of art. I guess I have seen everything in the coun-
                                   try: Yosemite, Old Faithful, the Grand Canyon, and the most
                                   beautiful thing is a ballpark filled with people. Ballparks should
                                   be happy places.
                                                                             Bill Veeck







                          ASSESSING YOUR


                          AUDIENCE








                             HE EXECUTIVE HAD WORKED VERY HARD ON HIS PRESENTATION. He had been
                             invited to be a guest speaker and receive an award for his services to
                      T the industry. It was a prestigious event.
                          So, as befit the occasion, the executive had collected his information; he
                      had even hired a speechwriter to script the speech and a graphic services
                      company to produce the visuals. He arrived early in the day to assess the room
                      and even rehearsed on site. At the appointed hour, the executive was intro-
                      duced, and he proudly took the podium. Looking out over the audience, he
                      took a deep breath, smiled, and began his presentation. He was careful to note
                      how proud he was to receive the award.


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