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GREAT COMMUNICATION SECRETS OF GREAT LEADERS
NCE THE MESSAGE has been developed, it is up to the leader to
O
disseminate it through words and actions. The ultimate test of
the leadership points is the ability to deliver the leadership
message with frequency, constancy, and conviction.
The chapters in Part II will help you amplify your message
from concept to delivery and follow-through, chiefly by connecting with an
individual or group through oral communications. The ability to stand and
deliver either one-on-one or one-to-one thousand is the ultimate test of a lead-
ership communicator. When communications is done correctly, people will be
inspired to follow, and in the process will achieve inspired results for them-
selves, for the leader, and for the organization.