Page 129 - Great Communication Secrets of Great Leaders

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ASSESSING YOUR AUDIENCE
CHAPTER 7
Be seen and be accessible. Spend time with your people. Veeck
watched games from the bleachers with the fans, the people who
paid his bills and those of his enterprise.
Give back something. Leaders need to show their appreciation for
their stakeholders. Veeck gave the fans something of himself—a 107
sense of surprise, showmanship, and fun.
Have fun. Life can be deadly serious, but that doesn’t mean we should
be. Veeck knew how to have a good time and invited everyone
along for the ride.
Live your message. Bill Veeck lived life to the fullest. His business
philosophy flowed from his core values; he adhered to them faith-
fully and in the process delighted, excited, and entertained gener-
ations of loyal baseball fans.