Page 185 - Great Communication Secrets of Great Leaders

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Change requires even more communication than routine activi-
ties. Top leaders need to know what’s happening in the field. . . .
Local units need role models to learn from the experience of their
peers. . . . Change can be chaotic without a way to communicate
what’s happening everywhere.
Rosabeth Moss Kanter

MAKING CERTAIN THE

MESSAGE STICKS

VERY DAY PEOPLE THROUGHOUT THE WORLD communicate with one
another. These communications occur in ballrooms, boardrooms, back
Erooms, and even backyards.
Consider a parent who has a long talk with a teenage child about the dan-
gers of smoking. The teen listens attentively and asks questions. Parent and
child begin a dialogue with a free exchange of opinions. The teen even agrees
with the parent that smoking is bad for you. Two days later the kid comes home
reeking of stale cigarette smoke. What the heck happened?

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