Page 19 - Great Communication Secrets of Great Leaders

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Winston Churchill becoming prime minister of Great Britain in May

1940. Churchill rallied a nation under siege, inspiring hope and the will
to persevere until victory over fascism was achieved.
Mother Teresa gaining support for her mission to the “poorest of the

poor” through her prayers, writing, and public appearances.
George C. Marshall speaking to Congress on the need for military pre-
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paredness. He mobilized our armed forces to defeat fascism and later to
rebuild a broken Europe.
Katherine Graham providing leadership at the Washington Post.
Graham’s steady hand on the helm enabled the paper to face down a
president and to weather a crippling strike and become a preeminent
publishing power.
Bill Veeck promoting baseball both as a game and as entertainment.
Veeck’s promotional outlook stemmed from his values of storytelling,
listening to his constituents, and giving back to the fans.
Rosabeth Moss Kanter demonstrating the role of effective communi-
cations during transformational change. Kanter’s writings have pro-
vided a roadmap for two generations of managers seeking to cope
with and embrace the changes that have swept the management
landscape.
Oprah Winfrey using her own personal stories to make connections
with others in ways that dispel prejudice and illuminate and celebrate
life.
Rudy Giuliani taking command at the site of the World Trade Center
collapse. He served as the lighting rod for both the grieving and the
rebuilding of New York City in the wake of September 11.

Shelly Lazarus demonstrating a leadership role in advertising manage-
ment. She exemplifies how women can lead their companies as well as
their industries and still lead fulfilled personal lives.
Peter Drucker writing on the role of management. He invigorated the
role of management by providing insight and direction.

What all these leaders have in common is a commitment to a cause larger
than themselves. Each of them is using communications to further the leader-
ship message through words and deeds. Each understands that leadership
communications binds leader to followers in a partnership that is founded in
mutual benefit and cemented by trust.