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nect beyond words. An element of this connection involves coaching.
Coaching is really leadership communication on an individual level.
Leaders use their ability to communicate to develop their people to the
next level of performance, both for the job they are in now and for the
future.
Appendix A is the “putting it all together” section. It includes Summary
PROLOGUE xix
Notes, reiteration of key points; Action Steps, or suggestions for
demonstrating leadership through communications; and the Leadership
Communications Action Planner, a practical guide to communicating
leadership messages and behaviors in the workplace.
Intercut throughout Great Communication Secrets of Great Leaders are
real-life examples of how leaders have used communications to amplify their
leadership. Written in the style of vignettes, these stories, gleaned from his-
tory, business, and sports, illustrate key principles of leadership communica-
tion. Each story concludes with a dot-point summary of the leadership
message.

NO MYSTERY, JUST PRACTICE

Great Communication Secrets of Great Leaders takes the mystery out of com-
munications. These four sections give the leader a complete picture of what it
takes to develop, deliver, and sustain a leadership message. The secret is to
adopt a leadership perspective, to learn how to craft the message and how to
deliver it convincingly so that the message sticks. The ultimate goal of com-
munications is to address immediate concerns and issues, and to open the door
to future dialogue, discovery, and engagement. Great Communication Secrets
of Great Leaders can help you push that door open so that your ideas and those
of others can flow freely back and forth.
Good luck and best wishes.