Page 49 - Great Communication Secrets of Great Leaders
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                                   I consider it the role of the head of a newspaper to be bi-partisan
                                   and to bring journalists together with people from government. . . .
                                   I fear unspoken anger. Especially, people who may disagree on
                                   politics must still be able to communicate, and it’s crucial for all
                                   of us in the press to listen to all sides.
                                                                     Katherine Graham







                          DEVELOPING THE


                          LEADERSHIP MESSAGE








                      “A        ND THAT,  LADIES AND GENTLEMEN,  is  why  we  are  gathered  here
                                tonight.”
                                   With that statement, the audience explodes in applause, and
                                the speaker steps back from the lectern for a moment and beams.
                      It is the rousing conclusion to a crafted piece of oratory. The speaker and audi-
                      ence seem as one—but wait a minute. There in the back row, one person turns
                      to another and says, “Nice words, but what the heck was he saying?”







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