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152  •  Green Project Management



             account for total energy use and to project future resource supplies and
             use.  In  1969,  researchers  initiated  an  internal  study  for  the  Coca-Cola
             Company that laid the foundation for the current methods of life cycle
             inventory analysis in the United States. In a comparison of different bever-
             age containers to determine which container had the lowest releases to the
             environment and least affected the supply of natural resources, this study
             quantified the raw materials and fuels used and the environmental load-
             ings from the manufacturing processes for each container. Other compa-
             nies in both the United States and Europe performed similar comparative
             life cycle inventory analyses in the early 1970s.
              The process of quantifying the resource use and environmental releases
             of products became known in the United States as a resource and envi-
             ronmental  profile  analysis  (REPA),  while  in  Europe  it  was  called  an
             Ecobalance.  With  the  formation  of  public  interest  groups  encouraging
             industry to ensure the accuracy of information in the public domain, and
             spurred on by the oil shortages in the early 1970s, a protocol methodology
             for conducting these studies was developed and further evolved.
              From  1975  through  the  early  1980s,  as  interest  in  these  comprehen-
             sive studies waned because of the fading influence of the oil crisis, envi-
             ronmental concerns shifted to issues of hazardous and household waste
             management. However, throughout this time, REPAs and Ecoblances con-
             tinued to be conducted, and the methodology improved through a slow
             stream of about two studies per year, most of which focused on energy
             requirements.
              When solid waste became a worldwide issue in 1988, LCA again emerged
             as a tool for analyzing environmental problems. As interest in all areas
             affecting resources and the environment grew, as with the growing aware-
             ness of sustainable development, the methodology for LCA is again being
             improved. A broad base of consultants and researchers across the globe
             has been further refining and expanding the methodology. The need to
             move beyond quantifying, or simply inventorying, resource use and envi-
             ronmental emissions, as is done in a REPA, brought LCA methodology
             to another point of evolution with the development of life cycle impact
             assessment methodology.
              LCA became popular again in the early 1990s, at first mainly to help
             support environmental claims that could be directly used by companies
             in  the  marketing  of  their  products  or  services,  and  indeed  this  is  one
             use of an LCA. By the same token, a 1999 survey by Rubik and Frankl
                                                                             4
             showed that LCA is most often used for internal purposes such as product
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