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208 • Green Project Management

passes through the black tube, the solar energy heats it up even more to an
incredible 450°F. This water then runs through a boiler system that uses its
heat to generate steam, which helps to cook the wheat and heat the cooking
oil used in our SunChips manufacturing process. Cooled water then flows
back through the tube to the solar concentrator field to repeat the process.
The amount of thermal energy produced by our solar field is significant
relative to the amount of energy needed to make SunChips snacks. Thermal
energy is one form of energy needed to run a SunChips manufacturing
line demanding 2.4MM BTU/hr. The annual thermal energy demand is
approximately 14,600MM BTU. This is the approximate annual thermal
energy output of the solar collector field at Modesto. 19

summary

From air carriers who provide a means for passengers to negate their car-
bon use on each trip (and back that up with their own corporate greenal-
ity), to large organizations that make the environment a priority, to snack
manufacturers who power their entire factories on solar panels, to com-
panies that focus on toxic cleanups, these organizations are all at the top
of their game.

endnotes
1. Patagonia, mission statement, http://www.patagonia.com/web/us/contribution/.
2. The Natural Step, Principle Four, http://www.naturalstep.org/~natural/the-system-
conditions.
3. Fair Labor Association, Code of Conduct, http://www.fairlabor.org/.
4. Patagonia, Environmentalism: What We Do, http://www.patagonia.com/web/us.
5. http://tbl.imageg.net/include/csr_reports/Timberlands_Green_Index_
Program_2009_report.pdf.
6. William McDonough, “Ray Anderson: Heroes of the Environment,” Time magazine
online, October 17, 2007, http://www.time.com/time/specials/2007/article/0,28804,1
663317_1663322_1669929,00.html.
7. Richard Todd, “The Sustainable Industrialist: Ray Anderson of Interface,” Inc. maga-
zine online, November 1, 2006, http://www.inc.com/magazine/20061101/green50_
industrialist.html.
8. EarthPM, EarthPM’s Five Assertions of Green Project Management, part of mission
statement, 2007 http://www.earthpm.com.