Page 237 -

At the Top of Their Game • 209

9. Daniel C. Esty and Andrew S. Winston, Green to Gold: How Smart Companies Use
Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
(New Haven, CT: Yale University Press, 2007).
10. Tom Konrad, CFA, Interview with Ray Anderson, of Interface Inc., Alternate Energy
Stocks online, November 13, 2009, http://www.altenergystocks.com/archives/2009/11/
post_10.html.
11. Google, http://www.google.com/corporate/green/datacenters/.
12. Ibid.
13. Ibid.
14. Report to Congress on Server and Data Center Energy Efficiency Public Law 109-431,
U.S. Environmental Protection Agency ENERGY STAR Program, August 2, 2007.
15. P. Torcellini, N. Long, and R. Judkoff, Consumptive Water Use for U.S. Power Production,
National Renewable Energy Laboratory, NREL/TP-550-33905, December 2003.
16. Jeffrey R. Immelt, chairman of the board and CEO, and Steven M. Fludder, vice
president, ecomagination, Letter to Investors and Stakeholders, 2010, http://
ge.ecomagination.com/annual-reports/letter-to-stakeholders.html.
17. GE Energy, press release, December 10, 2009, http://gepower.com/about/press/
en/2009_press/121009.htm).
18. GE ecomagination Web site, http://ge.ecomagination.com/.
19. SunChips Web site, http://www.sunchips.com/resources/pdf/solarbackground.pdf.