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Types of Projects: A Rainbow of Green • 67

3. G. Hirshberg, Stirring It Up: How to Make Money and Save the World (New York:
Hyperion, 2008).
4. Paul Reale, founder and CEO of GreenAllowance, interview, http://www.earthpm.
com/interviews/.
5. DESERTEC Foundation, Red Paper: An Overview of the DESERTEC Concept, http://
www.desertec.org/fileadmin/downloads/DESERTEC_RedPaper_2nd_en.pdf.
6. DESERTEC Foundation Red Paper, An Overview of the DESERTEC Concept, http://
www.desertec.org/fileadmin/downloads/desertec-foundation_redpaper_3rd-edi-
tion_english.pdf , pg. 6]
7. DESERTEC Foundation, Red Paper: An Overview of the DESERTEC Concept, http://
www.desertec.org/fileadmin/downloads/DESERTEC_RedPaper_2nd_en.pdf.
8. The Massachusetts Department of Transportation, The Big Dig: Project Background,
http://www.massdot.state.ma.us/Highway/bigdig/.
9. The Natural Step, “4 Sustainability Principles.”
10. Ibid.
11. http://www.boston.com/business/articles/2010/01/03/an_environmental_quandary_
percolates_at_green_mountain_coffee_roasters.